Small Business Blog

Steps to Follow for a Great Small Business Website

 

If you are a small business owner looking to get a website built, it might look like a daunting task but here, there are some design tips that you can use to make it easier for yourself. First, choose quality over quantity when it comes to designing and developing a website. If you do not have the budget required to have a website with many features, go for quality by starting small then improve as the time goes by. When you start small, you will be able to save money since you do not have much to build instead focus on the most important parts of the website.

 

Ensure that the page loads quickly and has been mobile optimized for example. You should also make sure that you create an informative customer experience. The call to action in the website must be strong and visible. The website should act as a salesman because its main job is to generate leads for the business. The best call to action is one that will give the potential lead a reason to take the next step and buy the products you are selling. Some of the placement options that you can use is to put the call to action in the menu bar and highlighting it or at the center of the page after it has loaded.

 

The websites that generate the most leads are the ones that use both content and media such as pictures and videos to tell the story of the business. It is worth noting that a picture has the potential of selling your business better than anything you write. Visuals usually help the consumer to make that purchasing decision. When designing the small business website, you should ask yourself about what kind of information the customer would like to have.

 

When you have the answers to this question, you will find the foundation upon which you will create the website. If you cannot figure this out, ask the current customers what they would like to see on the website if they have accessed it. This will give insight as to what content you should include on the website. The website being mobile responsive and having quick loading times are necessities.

 

You must ensure that your website is able to fit on the screen of mobile devices or else the customers will never visit your website again. If you follow these steps, you will have a website that will bring in more customers. To understand more about web design, check out http://www.huffingtonpost.com/2013/11/06/author-website_n_4227577.html

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